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Voters Had Heard of ‘Chowkidar’, Not Much of ‘NYAY’: CSDS

According to the survey, social media is instrumental in building a perception for or against a political party.

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Majority of the people in India still consume news on television or newspapers. Only three percent of the eligible voters consume news on social media while 66 percent of people have no social media access.

However, according to a latest survey by the Centre for the Study of Developing Societies (CSDS), social media has played a substantial role in influencing the voters in the 2019 Lok sabha elections that were swept by the Bharatiya Janata Party (BJP).

According to the survey, while 25 percent of the people who use social media do not believe the news that they get from it, it is instrumental in building a perception for or against a particular political party.
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