Congress Launches Poll Campaign With Song & Slogan ‘Ab Hoga NYAY’

The campaign song highlights the party’s proposed minimum income guarantee scheme titled ‘NYAY’.

The Congress party on Sunday, 7 April, launched their campaign for the upcoming Lok Sabha elections, unveiling their campaign song as well as their slogan, ‘Ab Hoga NYAY’. The campaign song and video highlights, among other things, the party’s proposed minimum income guarantee scheme, titled ‘NYAY’.

At the launch press conference, the Congress announced that they were doing a full-fledged digital and social media campaign, as well as a fixed publicity campaign ahead of the polls. Apart from the slogan ‘Ab Hoga NYAY’, there will also be separate slogans that some states will be using, as well as regional adaptations in six vernacular languages, which has already been done, Congress leader Anand Sharma announced.

At a press conference, they also displayed the hoardings that would be used in the campaign.