Where Did You Go Radiohead? The Curious Case of a Missing Band
Is this an anti-viral marketing campaign?
Radiohead, an English rock band, has always had unusual ways of releasing their albums and this time around, fans are speculating if this is a new marketing campaign and when or how the band will release its ninth album.
In a span of 2 hours on Sunday, the band’s website faded to white and all their social media posts – Facebook posts, Tweets, pictures – all went off the internet.
Frontman Thom Yorke has deleted all his tweets as well. With Beyonce dropping Lemonade and making the interweb go bananas, maybe Radiohead is using the opposite – white space to signify going anti-viral? Except, doing this has made fans and others curious as to what they have in store.
If this is a build-up of an album drop, then what a fantastic marketing technique!
Way to make an ‘anti-statement’ Radiohead.
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