“What Are You Waiting For?” This Tata Tea Ad Calls Out Apathy

Tata Tea’s Jaago Re ad will make you think.

(Photo Courtesy: Jaago Re)

Why do we always need a wake-up call when it comes to working for the betterment of society? Why do we wait around for something to happen before unleashing our outrage?

This advertisement from Tata Tea is a far cry from the tea ads we’re used to. The ad raises a pertinent question: “why wait for the alarm to go off?”

Don’t wait for the flyover to collapse. Act when you spot the problem.

Don’t rush to provide compensation after farmers have committed suicide. Address their issues so they don’t have to take such a drastic step.

Don’t tsk-tsk at rape statistics, do your bit to make the country safer.

Watch the full video here: