‘Hire a Professional’: Doordarshan’s New Logos Criticised Online

‘Hire a professional’ and ‘keep the old logo’ were some of the responses to Prasar Bharati’s tweet.

Prasar Bharati’s Twitter account posted the top five logo designs for Doordarshan, selected out of a total of ten thousand entries.

(Photo Courtesy: Twitter/@prasarbharati)

Prasar Bharati, on Tuesday, 21 May, announced the winners for a logo competition conducted by Doordarshan between 23 July 2017 and 20 August 2017. Prasar Bharati’s Twitter account posted the top five logo designs, selected out of a total of 10,000 entries.

“Prasar Bharati would also like to congratulate each and everyone on the outstanding efforts taken to make a Logo for Doordarshan with a new aspiration and keeping the nostalgia alive,” read a blog on the Government of India website.

‘Hire a Professional’: Netizens React to Doordarshan’s Top Five Logos

The logos, however, received heavy criticism on Twitter, with many questioning the quality of the designs selected.

Siddharth Singh, author of The Great Smog of India, wrote, “Logos should never be selected from contests. Hire real designers, pay them, and ask them to build a brand’s entire design language, not just a logo.”

A few netizens made a case for freelance artists and communities.

‘Keep the Old Logo,’ Tweeple Tell Doordarshan

Many asked Doordarshan to simply keep the old logo instead of picking from any of the new ones.

What do you think of Doordarshan’s selected logos? Tell us in the comments.