60-Year-Old Model Features in a Stunning Swimwear Campaign

The campaign aims to fight the ‘hyper-sexualised imagery’ attached to swimwear shoots.

Model Yazmeenah Rossi, 60, features in a swimwear campaign for The Dreslyn and Land of Women. (Photo: thedreslyn.com)

As we have seen with a lot of swimwear shoots, most fashion brands are fairly predictable when it comes to choosing models. Young girls in playful poses are everywhere – on advertisements and in magazines. The fashion industry’s obsession with youth is so widespread, we rarely stop to question it.

Yazemeenah Rossi. (Photo courtesy: thedreslyn.com)

Not this time though. A collaborative campaign by an online specialty shop The Dreslyn and lingerie house Land of Women, features a 60-year-old model Yazemeenah Rossi, to make it perfectly clear that a company doesn’t need young models to draw attention.

Yazemeenah Rossi. (Photo courtesy: thedreslyn.com)

Yazemeenah Rossi. (Photo: thedreslyn.com)

The campaign aims to fight the ‘hyper-sexualised imagery’ that is usually attached with swimwear shoots.

(Photo: thedreslyn.com)

The 60-year-old model, who according to a Mail Online report, has said she will carry on modeling forever, became a natural choice for the collection.

This is a woman who radiates health and vitality. She’s confident, she’s a visual artist, she takes care of herself. [This line is] all about being a person who’s well-lived and well-traveled and has intelligence and confidence, and letting that shine through.

Brooke Taylor Corcia, Founder, Dreslyn to <a href="http://www.huffingtonpost.com/entry/yasmina-rossi-60-year-old-model-swimsuit_us_56f2d69ce4b0c3ef521795ae?section=india">HuffPost</a>

Yazemeenah Rossi. (Photo: thedreslyn.com)

‘Yazemeenah is confident, she’s a visual artist, she takes care of herself’, says Brooke Taylor Corcia, Founder, Dreslyn. (Photo: thedreslyn.com)

This shoot has made Yazemeenah Rossi, 60, probably the oldest woman to appear in a swimwear shoot surpassing the 56-year-old British model Nicola Griffin who last month became the oldest ever woman ever to appear in Sports Illustrated Swimsuit Issue.