Education becomes fun with Da Vinci Learning and The Quint. Da Vinci Learning, a fun educational television channel that offers award-winning knowledge programming and documentaries with a special focus on curious young minds, announced its formal launch in India today.
The premier HD educational channel is entering the market with a joint venture (50: 50) between Da Vinci Media GmbH and Quintillion Media Pvt Ltd (The Quint).
The Quint is a digital venture founded by Ritu Kapur and Raghav Bahl, stalwarts of the Indian media and entertainment industry.
Founded in 2007, Da Vinci Media GmbH, with its headquarters in Berlin is an independent media group. The company offers quality fun educational TV programming from around the world through its TV channel Da Vinci Learning, as well as various multimedia educational platforms. Starting in Eastern Europe, CIS countries, Russia and Turkey, the channel is now also present in over hundred territories across Europe, Asia and Africa.
The joint venture will give Indian viewers a complete horizontal digital multimedia educational platform spanning multiple screens and devices. Da Vinci Learning has dedicated itself to transforming learning into a thrilling experience for the entire family, through on-air programming and engaging educational tools.
With this, Da Vinci Learning will extend its base that currently spans across 100+ territories spanning three continents.
It is an exciting phase in the journey of Da Vinci Learning. India has always been a key priority market for us and the time has now come to showcase our differentiated programming, aimed at triggering creative young minds bubbling with talent and curiosity to do more. Our association with The Quint will help the channel to effectively increase and strengthen our foothold in the country by offering meaningful and creative content to the Indian audiences.Ferdinand Habsburg, Founder and CEO of Da Vinci Media at the launch
The move is a pragmatic step for The Quint, which is rapidly scaling and changing the landscape of content in the country.
While Da Vinci Media brings expertise in knowledge-based programming content, this joint venture helps us to further expand, drive synergies and diversify our digital content portfolio.Raghav Bahl, Co-Founder and Chairman, The Quint
The Quint will help consumers access Da Vinci Learning content through our digital distribution capabilities. I am confident that the differentiated content of Da Vinci Learning will bring about a transformation in the knowledge and education based content space in India and I look forward to seeing this transformation take shape.Ritu Kapur, Co-Founder and CEO, The Quint
Da Vinci Learning is targeted at 6-12 year olds and their families. The channel’s programming covers a wide array of topics, ranging from physics and chemistry to history and nature, and makes complex subjects understandable in an entertaining way.
Log on to www.davinci-learning.in to know more.
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)