Tata Motors has decided to rename its soon-to-be-launched hatchback ‘Zica’ in view of the outbreak of Zika virus that has caused hardships across many nations. Although spelt differently, the name sounds the same as the virus. ‘ZICA’ was derived from ‘Zippy Car’.
The World Health Organization has declared an emergency over the mosquito-borne virus, suspected of causing microcephaly, or abnormally small heads, in babies. Tata Motors did not announce the new name of the car, which will be showcased for the first time at the 2016 Delhi Auto Expo, which will go on from 3rd - 9th February 2016.
“While it carries the ‘Zica’ label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer/branding and regulatory aspects are addressed, and the launch will take place thereafter,” a statement by the company said.
Also Read: Tata Zica Goes ‘Viral’ as Zika Virus Spreads Worldwide
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