Yoga guru Ramdev predicted that his fast-growing Patanjali Ayurved would soon overtake giants like Colgate, Unilever and Nestle.
“Colgate will be below Patanjali by this year, and in three years, we will overtake Unilever. Patanjali products would shut the ‘gate’ in Colgate. The birds in Nestle’s nest (logo) will also fly away.” Ramdev told reporters.
In January, Live Mint reported that Colgate-Palmolive declared its worst sales growth in 44 quarters. Meanwhile, Patanjali surged ahead with its collaborations with the Future Group and Reliance Retail.
Asked about reports that his company is eating into the market share of multinationals, Ramdev replied: “We have not eaten into other companies’ share – we are totally vegetarian.”
At present, Patanjali prides itself on being one of the top FMCG Advertisers while going on to claim that it does not use glamour, false promises and obscenity to sell their products.
We do not have paid brand ambassadors. Wrestler Sushil Kumar, who features in Patanjali’s ghee add, did the advertisement for free. I am brand ambassador of the company for free.Baba Ramdev, Yoga Guru and Founder of Patanjali
Patanjali’s Ambitious Plans for the Future
According to The Business Insider, Patanjali Ayurved aims at a turnover of over Rs 10,000 crore in 2016-17, more than double from the Rs 5,000 crore in the last fiscal.
The company has expanded substantially in the last four years and plans to venture into exports and e-commerce in 2016.
We will be exporting honey and cosmetics to 10-12 countries, including US, Britain, Canada, African and Arab countries.Acharya Balkrishna, Managing Director, Patanjali
India Today reported that Patanjali plans to invest over Rs 1,000 crore this year to set up 5-6 new processing units in states like Assam, Maharashtra, Madhya Pradesh, Rajasthan, Haryana and Uttar Pradesh.
The company is looking to expand its product base to dairy products and yoga clothing while a clothing line in jute is also in the works. Reports have also claimed that manufacturing animal feed also features in their long-term expansion plans.
According to Ramdev, Patanjali aims to have 4,000 distributors, 10,000 Patanjali stores and 100 mega stores in the country this year.
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