We are a gullible nation. And advertisers obviously know this because they expect us to suspend all disbelief when we watch ads.
Of course, I totally buy that Katrina knows the value of her time and will give it to someone who deserves it while having an illicit affair with a mango on the side.
That Madhuri Dixit spends an inordinate amount of time tapping her teeth while not forgetting to start her day healthy by eating oats.
Farhan Akhtar and Hema Mailini, suspicious as it is, take a personal interest in the health of the water they drink.
Aamir Khan has been walking around recently deeply involved and moved by the delivery of deals.
Celebrities are favourites with brands because of the recall they create. Plus, a pretty and known face doesn’t hurt. But not all is hunky dory in brand land. Here are a few that didn’t quite go the way the brand or the celebrity had planned.