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Tim Cook Misses Out on Big Pay Day Amid Falling Apple iPhone Sales

The company’s head to bear the ripple effect of faltering demand for the new iPhones.

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Hit by a slump in iPhone sales globally, which led to the company missing its revenue and profit goals for 2016, tech giant Apple has cut its CEO Tim Cook's pay for the year.

Cook received $8.75 million in total compensation for 2016 – down from $10.28 million in 2015 – which the company said declined for the first time since he assumed office in 2011. Cook's base salary, however, rose 50 percent to $3 million.

According to a regulatory filing on Friday, Apple said its annual sales of $215.6 billion were 3.7 percent below its target of $223.6 billion, and its operating income of $60 billion was 0.5 percent short of the $60.3 billion target.
The Wall Street Journal

Apple's five-most senior executives also saw their total compensation fall for fiscal 2016, each declining around nine percent to about $22.8 million from $25 million in the prior year.

Their 2016 compensation included $2.8 million in salary and $20 million in restricted stock, the report noted.

Last year, announcing the results for the fourth quarter of 2016, Apple said it sold 45.5 million iPhones, 9.3 million iPads and 4.9 million Macs – a year-over-year decline of 5.2 percent for iPhones, six percent for iPads and a massive 14 percent for the Mac.

Apple is now eyeing hopes on iPhone 7 which was launched in September and forthcoming versions, including an expected 10th-anniversary iPhone later this year, that may tilt the figures in favour of Apple in the near future.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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