For years, WhatsApp has been operating for free, without pestering you with ads on the app. Ever since Facebook bought the social messaging company, people have been wondering – when will it start using WhatsApp to mint money via this channel.
While they haven’t officially announced it yet, but WhatsApp, now targeting businesses as an alternative, could be a very viable platform.
In the coming months, we’ll be testing new features that aim to solve some of these challenges, and make it easier for people to communicate with the businesses they want to reach out to on WhatsAppWhatsApp statement
We’ve even come across leaks, which shows Bookmyshow with a verified (with a green tick) WhatsApp profile, used for sharing ticket information in the near future.
Unlike consumers, who are now used to the free version of WhatsApp, you can’t bet against businesses willing to spend money to reach out to a large user base.
After all, the database that WhatsApp and Facebook have accrued over the years, and Facebook’s $19 billion investment has to bear them returns some day?
Facebook recently confirmed it gets two billion users every month, while a staggering one billion users actively chat on WhatsApp every day.
These numbers will surely catch the attention of big as well as small enterprise businesses. Having said that, it remains to be seen how the businessmen at Facebook decide to position its WhatsApp Business platform, and what set of tools will be made available to its clientele.
Facebook is building and testing new tools via a free WhatsApp Business app for small companies, and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites and banks.WhatsApp statement
WhatsApp assures that a business entity could reach out to its customer in the form of basic, yet essential, notifications like flight times and delivery confirmations among others.
WhatsApp has been vocal about its encryption prowess, highlighting its surety against any mishaps.
Businesses would certainly demand the same, and if the messaging platform could combine its database, along with foolproof secured infrastructure, they could be onto something bigger than imagined.
It wouldn’t be far-fetched to suggest that WhatsApp could very well,change the dynamics of messaging from SMS to its internet-dependent setup.
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