After Twitter, Snapchat to Get a Makeover to Increase User Base
Social media app Snapchat is ready to undergo a complete revamp in 2018
A pair of social media darlings have decided they need a makeover if they want to prosper.
Twitter just rolled out a 280-character limit for nearly all its users, abandoning its iconic 140-character limit for tweets.
And Snapchat, an app popular with young people, will undergo a revamp to make itself easier to use, in the hopes that it can attract a wider audience.
Both companies announced the moves on Tuesday, as they look for ways to expand beyond their passionate but slow-growing fan bases.
At the end of the third quarter, Twitter had 330 million monthly users, up just by one percent from the second quarter.
Snapchat added 4.5 million daily users in the quarter to 178 million, which amounts to a three percent growth. The company does not report monthly user figures.
But those numbers pale next to social media behemoth Facebook, which reported its monthly users rose 16 percent to 2.07 billion.
The one thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedbackEvan Spiegel, CEO, Snap Inc.
He also added, “As a result, we are currently redesigning our application to make it easier to use."
This, he said, includes Android users, people older than 34, and what he called “rest of world” markets.
Twitter, meanwhile, appears to be banking on the fact that by freeing users from the 140-character straitjacket, its platform will gain in popularity. The San Francisco company says nine percent of tweets written in English hit the 140- character limit. People end up spending more time editing tweets or don’t send them out at all.
The move to 280-characters was first started as a test in September.
The expansion to 280-character tweets will be extended to all users, except those tweeting in Chinese, Japanese and Korean, who will still have the original limit. That's because writing in those languages uses fewer characters.
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