Apple showcased its augmented reality development with ARKit last year and this year, it is looking to move at a faster pace with the ARKit 2.
Speaking at the Apple WWDC 2018 keynote, Craig Federighi, Apple's senior vice president of software engineering, highlighted aspects of AR like improved face detection and 3D object tracking for better results.
To kickstart its mobile AR developer revolution, Apple has designed a full-fledged AR content file format called Universal Screen Description or USDZ.
Designed in collaboration with Pixar, a new open file format, USDZ, makes it easy to experience AR nearly anywhere in iOS, including apps like Messages, Safari, Mail, Files and News, delivering powerful graphics and animation features, Apple noted in its statement.
With this format, developers get easy access to content for ARKit 2, which promises to be faster and advanced in graphics, compared to its predecessor. It’s going to be an open file format, optimised for sharing between content creators.
AR for mobile is getting a big push from all technology giants, and Apple isn’t looking to miss out on the potential. In order to push its USDZ file format for AR to a wider base of developers, the Cupertino-based giant has joined hands with Adobe to make it available on its Creative Cloud platform.
Adobe with its Creative Cloud suite has grown over the past couple of years and with its support for mobile AR-ready file format, from Apple, it’s looking to spread its wings further.
Adobe claims that content designed in the USDZ format and edited on the Creative Cloud will give developers a live preview of how the content will behave on the mobile.
These features will not only appeal to developers of gaming platforms, but also find takers from industries like healthcare and retail among others.