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‘Wasn’t Bourbon Longer?’ Twitter Suspects as Biscuit Size Reduces

Food journalist Vir Sanghvi first started the conversation, and a lot of desi netizens joined in.

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Years of experience has shown us that Twitter can be a place for anything and everything; right from discussing global politics to local issues, or even a place where some of the greatest memes have been conceived, Twitter is a platform where all discussions, no matter how random, can take place.

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Adding to the incident is an entire conversation that recently happened on desi Twitter about the size of Britannia's Bourbon biscuit and how it used to be longer. Food journalist Vir Sanghvi got the ball rolling first by tweeting about the size of the biscuits and wrote, "Is it just my imagination (or greed) but didn’t Bourbon biscuits used to be longer? ⁦@BritanniaIndLtd"

He even tweeted a picture of the biscuit. Check it out here:

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This led to a lot of discussion where a few other people also agreed that the biscuit had changed not only in size, but in flavour and quality also. Some spoke about the other biscuits they loved that were discontinued and asked Britannia to bring them back.

Politician Mahua Moitra also agreed with Sanghvi and wrote, "I agree Vir! But what has upset me so much are that my childhood favourite Orange Cream is no longer available- the repackaged Treat is not even close :-( please @BritanniaIndLtd bring them back."

Food journalist Vir Sanghvi first started the conversation, and a lot of desi netizens joined in.

Another user wrote, "They were longer and tastier. The current version is absolutely tasteless."

Food journalist Vir Sanghvi first started the conversation, and a lot of desi netizens joined in.

One other person wrote, "Nothing in this country is the same anymore! Coming to Bourbon, their size is indeed smaller, sugar sprinkles are less and the cream layer is less plus the taste has changed. I wish they could reintroduce Delite and Coconut Crunchies as well."

Food journalist Vir Sanghvi first started the conversation, and a lot of desi netizens joined in.
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Britannia also replied to Sanghvi's original tweet and assured him that the recipe or size hadn't changed since the past six years.

Food journalist Vir Sanghvi first started the conversation, and a lot of desi netizens joined in.
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To this, Sanghvi wrote that the size hadn't been changed in the past 6 years, but it definitely did before that.

We totally agree with this! Changing something so close to our hearts is not fair, but this conversation definitely gave us a wave of nostalgia.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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Topics:  Britannia   Biscuits 

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