With great batting performance comes great brand value...
This reworked cliché holds true for Virat Kohli. The captain has been on a roll, not just with his bat or the proclamation of his undying love for Anushka Sharma, but also with his bank balance.
The blue-eye boy of the Indian Cricket Team, Kohli’s brand value has gone up by 20-25 percent when he donned the captain’s hat in One-Day International (ODI) and T20 teams, and it is quite likely to increase more.
According to a report published in 2016 by the Duff & Phelps, a global valuation and corporate finance advisory firm, Kohli’s brand value stands at $92million, second only to the badshah of Bollywood Shah Rukh Khan at $131million. Even his lady-love features in the list at Number 12 ($24million). With 20 brands in his bag, with age and bat by his side, it won’t be long before ‘K...K...Kohli’ displaces ‘King Khan’ from his great brand value throne.
Well done Kohli!
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