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Facebook Rolls Out Private Messaging for Business Pages

Business pages can now respond to your comments through a private message.

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The next time you comment your disapproval on the Facebook page of the brand that mistreated you, don’t be surprised to receive a private message from them.

The new Facebook feature has enabled business pages to respond to a comment or post through a private message.

According to a Facebook blog, this feature is aimed at increasing interaction between businesses and customers. The feature is expected to supplement the messenger without Facebook account service.

The new ‘Send Message’ button will allow people to initiate private conversations with business Pages from the News Feed.

There’s a reason many people prefer to communicate with friends and family through private messaging: It’s fast and convenient. And increasingly, people want to communicate with businesses in the same efficient way.
— Facebook Blog

Facebook said over a billion people visit Pages every month looking for more information from businesses.

In the coming weeks, Page admins will be able to reply to public comments with a private message, helping them solve private customer requests more efficiently.
— Facebook Blog

Other users will know that a comment received a private response through a note that the comment will show.

The pages can also be identified and will be rated on their responsiveness. If they reply to 90% of the messages within five minutes, they will have a ‘Very responsive to messages’ badge on them.

(With inputs from PTI)

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Topics:  Facebook   Facebook Messenger 

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