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Keralites Troll PM Modi the Malayali Way Over Bypass Inauguration

While #OduModiKandamVazhi asked Modi to take a hike, #PavanayiModiAyi compared him to a not-so-liked movie character

Updated
India
2 min read
Prime Minister Narendra Modi. 
i

Twitterati in Kerala have come up with hilarious hashtags to poke fun at Prime Minister Narendra Modi’s visit to Kollam to inaugurate a 13-km bypass.

Two hashtags were trending on Twitter – OduModiKandamVazhi and PavanayiModiAyi. While the former, which literally means ‘Modi, run through the fields’, is a way of asking “bigmouths” to take a hike. The latter is a reference to a famous Malayalam movie dialogue. In the movie, a bragging contract killer ends up comically falling in his own trap.

Most people who were using these hashtags were of the opinion that the 13-km road is not a big enough project for the prime minister to inaugurate.

Some said that the inauguration was just an excuse for the PM to "boast about development”.

Others commented that Kerala will never forget Modi’s alleged role in Kerala being denied foreign aid for flood relief.

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There were some sarcastic tweets as well, like the one where a Twitter user invited Modi to inaugurate small ‘developments’.

Twitter users also explained one of the hashtags for their North Indian counterparts.

This is not the first time Keralites have tweeted with trending vernacular hashtags. When Amit Shah extended Vamana Jayanti wishes on Onam in September 2016, many Malayalis tweeted with #PoMoneShaji meaning ‘get lost Shah-ji’. The tweets alleged that Shah and BJP were attempting to “Vaishnavise” Kerala’s festival, Onam, and disrespecting King Mahabali.

Similarly, Kerala BJP chief Kummanam Rajasekharan was trolled on social media with #kummanadi when he hitched a ride on the Kochi metro in June 2017. Many prominent officials were denied permission to ride the metro, owing to protocol. Twitter users seemed to think Kummanam was not worthy of the invitation, and coined the hashtag, which is now used in the daily language when someone attends a party without an invitation.

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