With the monsoon season finally settling in, Twitter has rolled out a special blue umbrella emoji for its Indian users.
The emoji went live on 16 June and will be active till 31 August.
Viral Jani, Head of Entertainment & TV Partnerships, Twitter India, said:
We want to celebrate the resilience of the country during the famed Indian monsoon and what better way to do it than with Twitter emojis which bring people closer
When people tweet using #Monsoon2017, #Monsoon, #IndiaRains, #Baarish, #MumbaiRains, #DelhiRains, #BengaluruRains #HyderabadRains, #ChennaiRains and #AhmedabadRains, a bright blue umbrella will appear next to the hashtag.
In the past, Twitter has celebrated the local culture with customised emojis such as Diwali, Ganesh Chaturthi, Independence Day, Republic Day, International Day of Yoga and Ambedkar Jayanti.
However, this is the first weather-related emoji that Twitter has launched in India.
(With inpus from IANS)
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