A Year After Note Ban, Small Retailers Report Losses But Back BJP
At the time of demonetisation, Modi had promised the situation would return to business-as-usual in 50 days.
“Notebandi ka kya faayda hua? (What was the use of demonetisation)” asked Lalita Yogesh Patil, her face red, voice terse and breath short. Heaving a sigh, the diminutive mother of two sank into her withered plastic chair and said softly, “It has only brought us ruin.”
It has been a year since India announced the scrapping of Rs 1,000 and Rs 500 notes–86% of India’s currency in circulation, by value, at the time. Four months and eight days ago, a new Goods and Services Tax (GST) regime was introduced. The government claimed that both policy actions were aimed at cleaning up the economy, modernising payment systems, and setting India on a path of prosperity.
“We used to earn Rs 10,000-12,000 a month a year ago, now it’s down to Rs 5,000-6,000. After household expenses and what is needed to send the children to school –pens, books, etc – we are left with practically nothing,” Patil told IndiaSpend on 30 October 2017.
At the time of demonetisation, the Prime Minister of India, Narendra Modi of the Bhartiya Janata Party (BJP), had promised the situation would return to business-as-usual in 50 days. On days 54 and 55, IndiaSpend visited and reported from 24 corner shops in Mumbai and semi-urban, peri-urban and rural areas north of Mumbai about the impact of demonetisation on small retail stores. Patil was one of the 19 shopkeepers who had reported losses of 50 percent or more.
A year after demonetisation, IndiaSpend returned to the 24 stores to check if the situation has improved (we were able to track down and speak to 17 store owners, the others either having relocated or being unavailable at the time of our visit). Largely, they said, the situation has not improved.
- The owners of 14 stores said their stores were still running losses. During our last visit (in January 2017), 13 stores had reported losses.
- Among these 14, owners of 12 stores said their losses were higher than 50%, and eight said business was now worse than 10 months ago.
- All shopkeepers said GST had made goods more expensive, reduced business and customer walk-ins, but their estimates for business lost ranged between 10% and 50%.
- None of the store owners said business was better than before 8 November 2016.
- All shopkeepers said fewer customers wanted to pay through cashless modes, so fewer shopkeepers have invested in non-cash payment infrastructure such as card swipe machines.
- Support for the BJP among kirana store owners remains strong, despite their losses.
- Nearly every shopkeeper we spoke to (15 of 17), including supporters of the BJP, said they could not see any benefit from demonetisation.
Jobs Vanish, as Does Business
In Vishwabharti Phata, off Kawad highway in Thane district, Patil runs the tiny Tanish Kirana Store, which is attached to her pakka house flanked by rice fields, a few hundred metres from the village centre. We visited at noon. Her sons, Harshad (11) and Tanish (6), were playing a game of marbles on the porch. Inside the store, half-empty jars lay scattered across empty shelves.
Patil’s husband’s death in a motorbike accident in 2012 had forced her to close down the store. She reopened it two years ago, after having tried her hand at working in a chocolate factory.
I was earning Rs 6,000 a month, but was spending Rs 50 a day to travel to and fro. It made no sense.Lalita Patil
The shop had just begun to do well again when demonetisation hit and Patil’s income dwindled. Four months later, in March 2017, she was diagnosed with a spinal condition, and was forced to borrow Rs 20,000 from her brother for treatment. “I haven’t been able to pay him back yet,” she told IndiaSpend, adding that she has to incur further treatment-related expenses every two weeks.
Patil’s shop would have enabled her to afford treatment were it not for demonetisation, she said. Her most regular patrons were local Adivasis (tribals) employed by small businesses in the area. Hit by demonetisation, these businesses downed shutters and laid off workers, so Patil’s regular business disappeared. Since 9 November 2016, she has suffered 65% losses, Patil estimated.
Losses Pile Up
In conversations with IndiaSpend, 14 of the 17 store owners we revisited said they were facing losses, one more than in January 2017. Among these, 12 said their losses amounted to 50% or more, and eight said their businesses were now doing worse than 10 months ago.
Three of the store owners who now admit losses had told IndiaSpend during their previous visit in January 2017 that their businesses had not been affected by demonetisation.
None of the 17 revisited stores said earnings were now better than before 8 November 2016.
Four kirana store owners said business had improved slightly by June 2016 but the gains had been quickly lost with the introduction of GST on 1 July 2017.
Business was improving before GST came in. Now any chances of profit have been completely ruined.Jagdish Chaudhari, Kirana Store owner from Kupari Naka
In January 2017, Chaudhari’s brother Chaganlal, an avid BJP supporter, had said business had not been greatly affected by demonetisation.
Now, the family told IndiaSpend, the shop’s losses amount to 50%.
Earlier, if the maximum retail price was Rs 10, companies would sell to us at a discounted rate of Rs 8 so we could earn Rs 2 in profit. Now with GST we sell at the same rate we buy. There are no savings, no profits – only losses.
“Iss saal Diwali kuch khaas nahin tha [This year Diwali was nothing special],” said Ramesh Kumar, 34, another shopkeeper in Kupari Naka who reports 50% losses.
I have yet to sell 80% of the store’s festive season stock of rawa, sugar, etc. We could not even buy new clothes for ourselves or burst crackers at home. We hardly made sweets.Ramesh Kumar, shopkeeper in Kupari Naka
All the kirana stores IndiaSpend revisited said GST had made consumer goods more expensive, leading to a drop in earnings of between 10% to 50%. The waning trickle of customers for an entire year has visibly dampened spirits –14 of the 17 store owners said they did not hope things would get better.
“Kabhi kabhi lagta hai ki dukaan band karke kheti mein hi kaam karna chahiye (Sometimes I think it is better to shut the store and work on the farm),” said kirana store owner Megha Patil, 29, of Hivali village. What prevents her is the fact that farming is risky too – heavy rains in October this year washed away the bhindi (ladyfinger) crop on her land, causing losses of Rs 10,000-15,000.
Patil mortgaged her gold to meet farm expenses, hoping to pay off the loan from the shop’s earnings. “Now we are struggling to even pay the interest of Rs 1,200,” she said, sitting in her 100-sq-ft home, a bamboo hut patched with mud, attached with which is her 50-sq-ft kirana store.
“Who wants to get their hopes high? Anytime the government can decide anything it wants – we are left with no choice but to just deal with it,” said Narayan Chaudhari, a shopkeeper in the Ghodbunder area of Thane, who reported over 50% losses. “Only big businesses can survive in this climate,” he said, a common refrain across stores in the urbanised parts of Palghar, Thane and Mumbai districts.
Big supermarkets like D-Mart buy in such large quantities that companies can sell to them at even bigger discounts. So even if they offer goods to customers at amazing discounts they are still earning a profit. Obviously people will flock to them – how do we compete?Ashish Dharaviya, whose family-run kirana store in Borivali reported 50% losses over the last year.
Still, two of the 17 stores we revisited said they were hopeful business would improve, in six months to a year from now. “Even if prices rise, these are basic goods. People will have to buy to survive,” said Raksha Patel, 19, who said the situation in her shop was back to normal, and was unaffected by GST.
Everything is as it was before. Nothing better, nothing worse.Raksha Patel, shopkeeper
After Initial Surge, Digital Payments Report a Slump
In the days after demonetisation, the government’s demonetisation narrative changed from an attack on “black money” and “fake currency” to the promise of a “cashless/digital” economy, as IndiaSpend reported on 5 December 2016.
During our visit to kirana stores, we found that 12 of the 17 stores’ owners did not have a mobile wallet to offer customers a digital payment option. In January 2017, four of these 17 shopkeepers had owned digital wallets, and the number had gone up to five in 10 months. It was mainly shop owners in urbanised areas who chose to maintain this option.
Only two of the 17, located in the densely populated areas of Vasai and Mumbai, used point of sale (PoS) machines, down from five in January 2017. Three shopkeepers had cancelled their request for PoS machines
“Running this shop on cash is itself so expensive now. Who’s going to bother keeping other options,” said Kumar of Kupari Naka.
All shopkeepers using PoS machines and mobile wallets said customers prefer to pay by cash.
In January 2017, more than half of the interviewed store owners (14 of 24) had said their stores were too small and sales too little in value to warrant cashless modes of payment. They had also said that like themselves, their customers were not educated or wealthy enough for such options, as IndiaSpend had reported.
With the value of cash in circulation now restored to nearly 92%, about half, or eight of 17 kirana owners, now reported choosing cash because customers prefer it anyway, while the rest said these technologies were beyond their customers’ literacy levels.
While digital payments have not seen an uptake, eight store owners, all located in urban areas, said they now accept and receive cheques as an alternative method of payment. In January 2017, only one shopkeeper had reported accepting or receiving cheques.
“We get cheque payments but this too has reduced as compared to some months ago since cash flow is back to normal,” said Mahendra Chheda, a shopkeeper in Dahisar, Mumbai’s northernmost suburb, adding that he receives five to six cheques a month as payment from customers.
Notably, all shopkeepers now reported being aware of cashless technologies, compared with 35% who were not previously.
Despite this increased awareness, 16 of 17 kirana store owners did not report using banking services more than they earlier did. In fact, more than half the shopkeepers we met, in rural and semi-urban areas, reported using these services even more rarely as earnings have plummeted, hitting savings and investments.
“We are hardly making money to bother going to the bank. Whatever we earn goes to the house or back to the shop,” said Nilesh Patil, a shopkeeper based in Kawad in Thane district, who said his shop is facing losses of 50%.
The bank itself would reject our tiny deposits.Nilesh Patil, Shopkeeper in Kawad, Thane
Yet, Continuing Support for Modi
Off the Bhiwandi-Wada highway, kirana store owner Ambika Kumbhar said savings and investments aside, losses and inflation have hit her home budget.
Earlier we could make more food for the house because we could afford more. Now we make lesser. This is how we cope.Ambika Kumbhar, kirana store owner
While her store has now recovered some of the 75% losses it suffered in January 2017, it still suffers a 25% loss. The shop, which stays shut during the monsoon season, is the primary source of income for the family of potters, traditionally set on the lowest rung of the Maharashtrian Hindu caste order. They also sell a pot or two a month for Rs 50 to Rs 100, she said.
A couple of months ago, I found Rs 10,000 in old notes kept in an old book. I had saved it from years ago and had completely forgotten about it. By then the banks had stopped exchanging currency so they became useless pieces of paper. It felt like 500 pots crashing.
Kumbhar said it would take years to recover the losses her family had suffered. Yet, her allegiance to the BJP and to PM Modi remains intact.
We support Modi because we are from Gujarat, he is of our community. Our village supports the BJP, so we do too. I have been so angry, but what can we do? We just have to let it go. The effect is not as much on us as it would be on richer people.
Ten of the 17 store owners we revisited continued to support the BJP and the Prime Minister. This is one fewer than in January.
Among those who still support the BJP, six, including Kumbhar, cited village or community ties as their reason. Two said they had no choice since the Opposition still does not offer a strong leader to replace Modi.
However, in rural areas, fewer shopkeepers now support the BJP. “How can we support them after what they have done to us in the last one year? Modi made the rich richer, the poor poorer,” said Patil, the store owner from Hivali. She had previously supported demonetisation and the prime minister.
People are angry. First notebandi, then GST, now losses on the farm have ruined us. We are not as enthusiastic as before. The Shiv Sena has also been capitalising on this, rallying villagers against the BJP.Vasant Bohir, Kirana store owner
Across the board, BJP supporters included, 90% of the store owners we revisited (15 of 17) said they failed to see the point of demonetisation, and that it had been of no use to them.
“Where have we got back any black money? Those who had to get away, got away,” said Kamlakar Patil, a kirana owner in Dugad village, off the Wada highway, who said his store had faced 50% losses. Yet, he supported the BJP. “Their intentions are good, just the implementation is bad.”
Ten months ago, eight of these 17 shopkeepers, including Kamlakar Patil, had supported the government’s demonetisation decision.
At that time, Patil had said he hoped demonetisation would weed out the black money circulating among the rich, and bring justice to the poor.
“It may have been good for the government, but what good came of it for us? Nothing has changed except for our losses,” said shopkeeper Lalita Patil, a BJP supporter, back at Vishwabharti Phata.
“Chalo, hume kuchh naya to dekhne mila (Well, at least we got to see something new),” said Kishan Chaudhary of Virar, also a BJP supporter, who reported losses of 40%.
IndiaSpend Field Notes
- On 30 and 31 October 2017, IndiaSpend went out to retrace each of the 24 stores featured in its 16 January 2017 report on the impact of demonetisation on small retail stores. We were able to interview 17 store owners. Among the remaining seven, four stores had relocated to other parts of the Mumbai Metropolitan Region, closer to urban Mumbai and Thane, while the owners of three stores were absent when IndiaSpend visited.
- The seven kirana stores not included in our anniversary study of the impact of demonetisation on small retail stores are spread across rural, semi-urban and urban areas. They had previously reported losses ranging between 25% and 60%. Three store owners had said they supported the BJP, two that they did not vote, and one that he was undecided.
(This article was originally published on IndiaSpend and has been republished with permission.)
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