With the election season underway in full swing, the Bharatiya Janata Party (BJP) has emerged as the top brand on television in the country, according to the latest data provided by the Broadcast Audience Research Council (BARC) India.
As per the BARC’s data for the 46th week (10 to 16 November), the BJP occupied the top spot in BARC's list of top 10 brands, with 22099 impressions (number of times an advertisement is aired on TV), replacing Vimal Elaichi Pan Masala from the previous week.
The BJP's top spot in Week 46 is followed by Netflix, with much-lesser 12951 insertions. On the third spot after Netflix is Trivago, with 12795 impressions.
Notably, the Congress does not feature in the top 10 brands list.
The BJP's top spot in the list comes in the context of the approaching Assembly elections in five states – Rajasthan, Madhya Pradesh, Chhattisgarh, Telangana and Mizoram.
“The election season has just begun. The real jump will come around general elections. During state election time, there are localised campaigns.”Ashish Bhasin, Chairperson and CEO, South Asia, Dentsu Aegis Network, to The Economic Times
As regards to the list of top advertisers put out by BARC for the 46th week, Hindustan Lever Ltd leads the list with 130795 insertions, followed by Reckitt Benckiser (India) Ltd and ITC Ltd in second and third place respectively.
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