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On India-Pak match day, 100 mn users tuned into Hotstar

On India-Pak match day, 100 mn users tuned into Hotstar

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Manchester: Indian skipper Virat Kohli celebrates along with teammates after winning the 22nd match of 2019 World Cup between against Pakistan at Old Trafford in Manchester, England on June 16, 2019. India won by 89 runs (D/L method). (Photo: Surjeet Yadav/IANS)
New Delhi, June 24 (IANS) The day of the India-Pakistan clash at the ICC Cricket World Cup 2019 on June 16 helped streaming giant Hotstar record 100 million active users -- its largest ever single day reach.
As much as 66 per cent of Hotstar's reach was witnessed from towns beyond the big metros, according to a company statement.
It also registered record-breaking concurrency of 15.6 million, the highest ever for an ODI match, marking a 1.7x increase in average concurrency compared to any other India match.
In the match, India came out with a commanding performance as they defeated Pakistan by 89 runs (DLS method) in a rain-hit encounter at the Old Trafford in Manchester.
This season of ICC Cricket World Cup is being streamed across six languages -- English, Hindi, Bengali, Tamil, Telugu, and Kannada.
Varun Narang, Chief Product Officer, Hotstar, said they are delighted to have been able to deliver an uninterrupted cricket watching experience to such a large audience at once.
"Having achieved a single day platform reach of 100 million demonstrates the indisputable technology prowess that Hotstar brings to the OTT industry. This remarkable achievement has helped us set a new viewership benchmark," Narang said.
In addition to India, Hotstar is bringing the ICC Cricket World Cup to consumers in the US and Canada as well.
--IANS
rb/bc

(This story was auto-published from a syndicated feed. No part of the story has been edited by The Quint.)

(This story was auto-published from a syndicated feed. No part of the story has been edited by The Quint.)

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