ADVERTISEMENT

'Disruption' most over used buzzword, says LinkedIn

'Disruption' most over used buzzword, says LinkedIn

Published
Hot News
1 min read
LinkedIn logo.
San Francisco, March 19 (IANS) Microsoft-owned job seeking platform LinkedIn has announced that the word "disruption" was the most over used industry buzzword.
Besides "disruption", other buzzwords like "Cloud-based", "value-add", "scalable", "authentic" and "bandwidth" also emerged as the most over-used industry buzzwords, according to LinkedIn's list.
"The word 'disruption' won, both because of its excessive volume in digital marketing and the tech world in general and also its betrayal of the very concept it represents," Sean Callahan, Senior Manager, Content Marketing, LinkedIn wrote in a blog post on Monday.
The job-seeking platform released its "Marketing Madness: Buzzword Beaters" list for the first time this year in a bracket format, dividing the contending words into regions -- Jargon, Balderdash, Banality and Cliche.
"We wanted to put our own twist on the bracket sensation this year, so we thought about what drives us mad as marketers and it didn't take long for an answer to emerge -- buzzwords," Callahan said.
Apart from humour, LinkedIn's idea behind listing this bracket was to highlight over-used words and phrases which can narrow thinking processes, strategies and plans into the regular universally defined small boxes, the post noted.
"We put together this bracket mainly as a way to have a couple laughs and poke fun at ourselves," Callahan added. "But there is also a very legitimate rationale for being conscious of our inclination to fall back on the same old cliched jargons."
--IANS
rp/ksk/bg

(This story was auto-published from a syndicated feed. No part of the story has been edited by The Quint.)

(This story was auto-published from a syndicated feed. No part of the story has been edited by The Quint.)

(The Quint is available on Telegram. For handpicked stories every day, subscribe to us on Telegram)

We'll get through this! Meanwhile, here's all you need to know about the Coronavirus outbreak to keep yourself safe, informed, and updated.

Liked this story? We'll send you more. Subscribe to The Quint's newsletter and get selected stories delivered to your inbox every day. Click to get started.

The Quint is available on Telegram & WhatsApp too, click to join.

ADVERTISEMENT
Stay Updated

Subscribe To Our Daily Newsletter And Get News Delivered Straight To Your Inbox.

Join over 120,000 subscribers!
ADVERTISEMENT