Uber Slashes Fares in 10 Non-Metro Cities by up to 22 Percent
Logo of cab-aggregator service app Uber on a smartphone. (Photo: Reuters)
Logo of cab-aggregator service app Uber on a smartphone. (Photo: Reuters)

Uber Slashes Fares in 10 Non-Metro Cities by up to 22 Percent

Taxi aggregator Uber has cut fares by up to 22 percent in 10 non-metro cities including Pune and Ahmedabad, a move that will intensify competition with domestic rival Ola.

While fares have been slashed by 9 percent in cities like Indore and Nagpur, the same has been cut by 22 percent in Jodhpur and Udaipur for its affordable service, uberGO, the company said in a blog post.

Uber will now charge a base fare of Rs 25 instead of Rs 40 in Udaipur and Jodhpur. Also, the per kilometer charge has been reduced to to Rs 7 from Rs 8.

The fare cut would bring the cost down to Rs 5 per km in cities like Vizag, Nagpur, Indore and Ahmedabad.

The other cities where tariff has been reduced include:

  • Pune
  • Ajmer
  • Mangalore
  • Thiruvananthapuram
We are decreasing uberGO prices by up to 22 percent making our service even more affordable for you to get where you need to go. But it’s also important to note that with increased demand drivers get busier.
Uber

More demand increases driver efficiency on the road, resulting in more trips per hour, and less idle time while driving on Uber, it said.

War of the app based taxi service. Uber’s logo (left) and Olacabs’ logo (right). (Photo Courtesy: Facebook)
War of the app based taxi service. Uber’s logo (left) and Olacabs’ logo (right). (Photo Courtesy: Facebook)

Bengaluru-based rival Ola had recently launched Micro, its affordable prices service, offering rides at about Rs 6 per km. It had said it may soon overtake rival Uber in terms of the number of rides.

Ola had said Micro alone, in its first three weeks since the launch, crossed the daily bookings that Ola as a platform did in three years and is estimated to be well over 50 percent the size of competition in such a short span of time.

Also Read:  Uber vs Ola Battle for Indian Market Travels From Streets to Court

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