Uber Slashes Fares in 10 Non-Metro Cities by up to 22 Percent
Taxi aggregator Uber has cut fares by up to 22 percent in 10 non-metro cities including Pune and Ahmedabad, a move that will intensify competition with domestic rival Ola.
While fares have been slashed by 9 percent in cities like Indore and Nagpur, the same has been cut by 22 percent in Jodhpur and Udaipur for its affordable service, uberGO, the company said in a blog post.
The fare cut would bring the cost down to Rs 5 per km in cities like Vizag, Nagpur, Indore and Ahmedabad.
The other cities where tariff has been reduced include:
More demand increases driver efficiency on the road, resulting in more trips per hour, and less idle time while driving on Uber, it said.
Bengaluru-based rival Ola had recently launched Micro, its affordable prices service, offering rides at about Rs 6 per km. It had said it may soon overtake rival Uber in terms of the number of rides.
Ola had said Micro alone, in its first three weeks since the launch, crossed the daily bookings that Ola as a platform did in three years and is estimated to be well over 50 percent the size of competition in such a short span of time.