(This story was first published on 6 May 2016. It is being reposted from The Quint’s archives on the occasion of Akshaya Tritiya)
It’s an auspicious Wednesday and a ‘golden’ opportunity for shopaholics to shop till they drop. For it’s raining sales and special offers on Akshaya Tritiya (Akha Teej). What’s the big deal, you ask? It’s all there in the word – ‘Akshaya’ means endless.
The auspicious occasion is believed to be the perfect day to buy gold. So naturally, a lot of people are lining up for this shopping festival.
Happy Bappi Lahiri Day
Akshaya Tritiya could easily be known as Bappi Lahiri Day. And why not? The flashy music director is known for his love for gold. Keeping tradition in mind, it’s the best day for him to buy gold. Have a Happy Bappi Lahiri Day, everyone.
Yeh E-shopping Kya Hai?
Good luck trying to get ANY work done today. All leading online portals are going to go all out with heavy discounts on gold, platinum and diamond jewellery. So dear gold buyers, if you get constant SMS alerts from your bank on Friday, don’t be surprised. It’s all for good luck. And it may be the best way to start your weekend.
Do Bigha Zamin
Buying a house, or land, is considered to be the next best thing to gold. Strangely though, real estate companies have not yet jumped on to the bandwagon with any exciting offers. Go figure!
New Beginnings
Akshaya Tritiya marks the shubh muhurat to start a business or a company. We know it’s too short notice but if you plan to launch your startup, maybe Wednesday is a good day. Think about it.
Ahem! Vijay Mallya this might be your day to start a new venture in the UK and become the king of good times all over again.
Best Day To Get Hitched
This Wednesday could be a double whammy for you. First you buy gold. Then you get married. And voila! You live happily ever after. Deepika Padukone and Ranveer Singh, are you guys listening?
Spam Alert
This auspicious day does come with one drawback, however – the endless spam SMS and WhatsApp messages that make the rounds.
Even if you don’t know what Akshaya Tritiya is right now, you are guaranteed to become an expert on it come Friday (just like this reporter). If you’re looking for a message to forward, here’s one (courtesy Holistatus.in):
Aapko Akha Teej Ki Dher Saari ShubhKamnaye, Maa Lakshmi Aap Pe ApniKrupa Humesha Banaye Rahkhe. ApkoAkshaya Tritiya Ki Shubh Kamnaye.
You get the idea.
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)