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Be Woke, Go Vote: This Election, Your Say Can Make a Difference

Vote now!

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With a population of 1.3 billion and 900 million eligible voters, the 2019 general elections are expected to be the largest exercise of democracy in history.

What makes it all the more momentous is that this time, first-time voters will equal 45 million or 5 percent of the voter base, enough to have a significant impact on the final outcome. Unfortunately, the turnout among this group has had a precedent of being dramatically low. Whether due to apathy or a feeling of alienation from the current political system, today’s youth simply don’t believe in the power of their vote.

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If this continues, the results will NOT be representative of the popular will – of what tomorrow’s change-makers truly want.

In an attempt to speak to this group in a relatable tone and manner, TBWA\ India decided to drive home a message: “To Vote is To Be Woke”. Through this video, the limelight was cast on the core issues affecting us all.

In the India of today, it is critical the new generation appreciates the pivotal role they play in deciding the fate of our nation. A generation that’s more aware than ever before, having grown up in the internet age – should not be silent. For their ‘say’ can make all the difference.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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Topics:  India   Election   2019 Lok Sabha Elections 

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