All of us talk about how we wish we put more emphasis on sports as a country and encouraged children to pursue sports as a career, not just as a hobby. But other than that, we don’t take any active steps to change the situation because we’re unsure of how to go about doing so. That is about to change, as Ola along with JSW Sports and the cast of the movie Gold, have come together to pave the way for the development of the champions of tomorrow.
They’re urging Indians to come together and do their bit for the future of Indian sports by contributing just ₹1 every time they book an Ola ride. Watch this video and let Akshay Kumar, who is a torchbearer for this cause, explain how you too can make a difference by supporting the budding athletes of India.
The collected funds will be used to search for talent from across India and provide them state-of-the-art training, sport-science facilities and world class coaches at JSW Sports, so that they get every opportunity to grow into future champions.
Many Indian athletes have already shown their support for this amazing cause.
What are you waiting for? Go to the Ola app and opt-in to donate ₹1 towards the #RoadToGold initiative with every Ola ride you take, so that every time you reach your destination, India’s future champions do too. Watch the video below, follow the steps and start contributing to the #RoadToGold initiative.
Halla Bol, Go for Gold!
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