Textiles Min Smriti Irani Makes Most of Summer With #CottonIsCool

In this heat, Smriti Irani has a trendy suggestion.

Looking cool in this hot summer is a hard task but cotton attire is the best idea to beat this heat.

#CottonIsCool is a new campaign started by Textiles Minister Smriti Irani. It’s giving Handloom textiles a fresh kick. The new campaign from the Ministry of Textile aims to popularise cotton among the ‘aam admi’. And a trending hashtag is all it takes for Twitterati to post pictures of them wearing cotton clothes.

Some celebrities were quick to jump on the bandwagon and tweeted several pictures. Take a look:

Smriti Irani Leads By Example

I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?! pic.twitter.com/wnLcE8jQrx

— Smriti Z Irani (@smritiirani) May 16, 2017

Other politicians too cashed in on the trend, donning their cotton look.

Tag your friends and show why #CottonIsCool! This is my in-the-mood-for-writing look! @GulPanag @AnupamPkher @shekharkapur @smritiirani pic.twitter.com/PDmYQN2VBr

— Amish Tripathi (@authoramish) May 16, 2017

Nothing like fresh cottons to beat the heat I believe in staying cool even on the hottest days #CottonIsCool pic.twitter.com/TOVqbD11Ke

— Hema Malini (@dreamgirlhema) May 16, 2017

Like to be always Cool, but what you wear makes it much much easier to be cool.#CottonIsCool , really really cool. pic.twitter.com/ByZaC0icBE

— Virender Sehwag (@virendersehwag) May 16, 2017

Cotton is a statement - comfortable, fashionable. #CottonIsCool pic.twitter.com/ZAuPbYjXuX

— Vasundhara Raje (@VasundharaBJP) May 16, 2017

Koi bhi mausam ho, Cotton ki feel hi alag hai. Great initiative by @TexMinIndia #CottonIsCool pic.twitter.com/OGJ8KuTf72

— Vijender Singh (@boxervijender) May 16, 2017

@smritiirani my new born son is very happy in cotton. #CottonIsCool pic.twitter.com/b92UJJvkgE

— Bhagyesh Kalburgi (@KalburgiB) May 16, 2017

Cotton is cool, comfortable, breathable, stylish and so Indian. All the reasons to love it #CottonIsCool @smritiirani @TexMinIndia pic.twitter.com/dcMIn6twc7

— Vineeta (@VineetaGS) May 16, 2017

Cotton look of my cutie @smritiirani @TexMinIndia #CottonIsCool pic.twitter.com/oc1Ez6jzsw

— Sachin Jain (@jainSach) May 16, 2017

My cotton cool with @DrShobha #CottonIsCool pic.twitter.com/B4cYRSVzxO

— ❅ Keep Smiling (@upma23) May 16, 2017

Smriti Irani had also launched an #IWearHandloom campaign on National Handloom Day to support Indian Weavers on 7 August 2016.

With the searing heat this summer, cotton does seem like a cool option!