Learning about insurance doesn’t have to be an uninspired and tedious exercise. In fact, there are several ways to educate consumers about the benefits of buying an insurance cover that doesn’t leave them feeling bored to death.
Gamification is now serving as a powerful tool for insurers like HDFC Life that seek to enrich their customers’ digital experiences by engaging with them in a fun, interactive way. Gamification uses gaming techniques and other elements to influence people’s behaviour.
EY’s 2016 study titled ‘Implementing a gamification strategy: the importance of winning the game in insurance’ found gamification to be an emerging innovation within the insurance industry that’s becoming an effective technique to engage people, motivate them to act, and strengthen brands.
Insurers are avoiding a cookie-cutter approach to gamification and are now deploying gaming experiences in cutting-edge ways both in India and across the globe. Additionally, with millennials becoming an increasingly important demographic, gamification can augment the role of a traditional insurance agent to help increase awareness about insurance.
Educating oneself about insurance can be fun, motivating, engaging and fulfilling thanks to innovative gamification platforms like HDFC Life’s Click2Prepare.in. This gamification platform is aimed at imparting awareness about how insurance can help secure your life in multiple areas including investment, retirement and health.
How It Works
Go to Click2Prepare.in and register yourself to get rewarded each time you complete a task or a ‘mission’ (as it’s referred to within the platform).
All you need to do to participate is sign up on the platform with your email address or using your Facebook account.
Once your email address is confirmed, you’ll be redirected to a dashboard where you can view all your missions. Missions include taking a quiz, watching a video or answering an opinion poll.
Complete each mission to earn points, and once you finish all the tasks you can easily redeem the earned points for exciting rewards and vouchers.
The more missions you complete, the more points you earn and thus, the rewards are bigger.
So get started today!
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