ADVERTISEMENTREMOVE AD

Sunny leone against animal testing for her cosmetics brand

Sunny leone against animal testing for her cosmetics brand

Published
Hot News Text
1 min read
story-hero-img
Aa
Aa
Small
Aa
Medium
Aa
Large
Hindi Female
ADVERTISEMENTREMOVE AD
Mumbai, June 27 (IANS) Actress Sunny leone's cosmetics brand 'Star Struck by Sunny leone' uses animal rights organisation PETA India's cruelty-free logo as it is against testing products on animals.
The brand will be featured on People for the Ethical Treatment of Animals (PETA) India's 'Companies That Don't Test on Animals' list, which recognises companies that sell only cruelty-free cosmetics, personal care, and household cleaning products, read a statement.
Star Struck will use the special cruelty-free bunny logo on its packaging, like brands such as Omved, Soulflower, Herbal Strategi Vicco laboratories and The Body Shop.
"Increasingly, consumers today want to be confident their purchases do not support harm to animals. PETA India's cruelty-free logo will help Star Struck proudly show that we are firmly against caging, poisoning (and) killing animals in any tests," Sunny said in a statement.
Sunny's company will be launching an online promotional campaign and contest with the animal rights organisation.
PETA India, whose motto reads, in part, that "animals are not ours to experiment on", notes that more than 3,000 companies around the world have banned all animal tests in favour of effective, modern, non-animal methods.
Sunny has been an animal advocate. She was PETA India's 2016 Person of the Year and has appeared in numerous campaigns for the group, including a pro-vegan fashion ad, a pro-vegetarian ad, an ad promoting the sterilisation of animal companions, and a pro-adoption campaign, in which she encouraged fans to "be an angel" by adopting a homeless dog.
--IANS
rb/vm

(This story was auto-published from a syndicated feed. No part of the story has been edited by The Quint.)

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

0

Read Latest News and Breaking News at The Quint, browse for more from hotwire-text

Topics:  ians 

Speaking truth to power requires allies like you.
Become a Member
3 months
12 months
12 months
Check Member Benefits
Read More
×
×