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The Curious Case of ‘Modi Ji Ki Beti’ at IFFI Bazaar 2019

‘Modi  Ji Ki Beti’ is directed by Eddy Singh.

Published
Music
2 min read
A poster of <i>Modi Ji Ki Beti; </i>a still from the song.&nbsp;
i

An upcoming comedy-action film titled Modi Ji Ki Beti was presented on 21 November at the ongoing Film Bazaar in Goa. The film marks the directorial debut of ad filmmaker Eddy Singh. While the content of the film still remains a big mystery, the filmmakers have been kind enough to give us a sneak peek of what we can expect.

On 21 April, the makers of the film released the title song of the film and, to be honest, it neither has any comedy nor action. Titled ‘Modi Ji Ki Beti’, the song is picturized more like a cringe-y political anthem, than a title track of a supposedly comedy action film.

Take a look at the song:

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‘Modi Ji Ki Beti’ begins with stock-y sunrise shot, followed by a huge BJP flag waving against the brightly lit sky. The camera then shifts to a wider shot of more BJP flags, only to reveal an entire street filled with them. For the first 10 seconds, this is literally all there is.

But after that, the visual tone of the song really betrays the lyrics which are being lip synced by a woman dressed in a white kurti and a blue dupatta. The entire song seems to be visualised around women empowerment, which explains the title of the song. Women are dancing, working, training for the army, winning medals and basically doing anything and everything under the sun. But the lyrics credit Prime Minister Narendra Modi for it. Because *cue sarcasm* everyone knows that Modi invented feminism, right?

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The song also seems to be aimed at some kind of imaginary enemy coming in the way of all the Modi ji ki betis of the world. To further make my point, I’d like to present a sample of the lyrics as Exhibit A, “khel le jitna dum hai tujhme, khel le rajneeti, desh ki har beti hai ab toh Modi ji ki deti (Play all the politics you want, but remember that every daughter of India is Modi’s daughter)“

Now, the lyrics of the song repeatedly mention ‘desh ki beti (daughter of the nation)‘. Which sounds pretty inclusive to me.

And for most part of it, the video is inclusive in that it shows women from all walks of life: doctors, teachers, acid attack survivors, little girls, and...Muslim women.

But here’s the thing. Muslim women are showed twice in the video. In the first scene, a bunch of Muslim women seem to be praying in a Hindu temple. And the lyrics go like this, “dharam mera na pooch mujhe, sun ke tu pachtayega, jab burkhe mein bhi sar mera mandir mein jhuk jayega (Don’t ask me about my religion, you will regret it, even my burkha-clad head will bow in a temple).”

The rest of the song is mostly just BJP flags placed at random points in the video, really illogical lyrics and a lot of stock footage of Indian women.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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