It’s one of 2018’s biggest films. And Rajinikanth-Akshay Kumar’s 2.0 is already rolling in money. No, really. 2.0’s streaming rights have been acquired by Amazon Prime Video India for a record price.
“Amazon Prime Video is happy to join hands with Lyca Productions for the exclusive streaming rights for this mega-blockbuster film. Both, Rajinikanth and Akshay Kumar are phenomenal actors with an unbelievable fan following that will soon get the chance to stream the sequel of Rajnikanth’s memorable movie on their favourite streaming device.”Vijay Subramaniam, Director, Content, Amazon Prime Video (in a statement)
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The Shankar film has a budget of Rs 400 crore, and its record pre-business deals are expected to surpass that of Baahubali: The Conclusion. Earlier this year, the makers of 2.0 sold the satellite rights of all the film’s versions - Tamil, Telugu and Hindi - to Zee TV reportedly for Rs 110 crore.
The game, as they say, is on.
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