Eros & Viacom18 Join Hands To Fund Bhansali’s 170 Cr ‘Padmavati’

Film industry’s biggest producers Eros and Viacom18 come together for Bhansali’s next mammoth project ‘Padmavati’. 

3 min read
Ranveer Singh, Sanjay Leela Bhansali and Deepika Padukone at a promotional event for <i>Bajirao Mastani.</i> (Photo: Yogen Shah)

When it comes to Sanjay Leela Bhansali’s grand storytelling, just one producer is not enough to cope with his budgetary requirements.

Padmavati, Bhansali’s proposed historical epic, has a budget that’s spiralling out of control already. So much so that Eros International, producers of Bhansali’s last two films, have expressed their inability to finance his next venture entirely on their own.

Negotiations with Viacom18 are at an advanced stage. But the three co-producers, Sanjay Bhansali, Eros and Viacom18, are yet to lock in their sharing percentages.
As reported by a source 
Ranveer Singh, Deepika Padukone and Priyanka Chopra in the film poster of Sanjay Leela Bhansali’s <i>Bajirao Mastani.</i> (Photo courtesy: EROS Now)
Ranveer Singh, Deepika Padukone and Priyanka Chopra in the film poster of Sanjay Leela Bhansali’s Bajirao Mastani. (Photo courtesy: EROS Now)

Reacting to this historic merger of Bollywood’s biggest corporate houses coming together to produce one film, Pahlaj Nihalani, censor board chief and president of the Movie Image Makers’ producers’ association said that going by the filmmaker’s track record, it won’t be a challenge for all three parties to recover their investment post the film’s release.

The immensity of the tie-up will result in mind-boggling numbers for the film’s budget and box-office profits. It does sound unrealistic to pour so much money into one project. But we have to look at the director’s track record before we look at the budget. Bhansali has created some of the biggest epics of our time. Recovering Rs 170 Crore would not be that difficult for Padmavati.
Pahlaj Nihalani (CBFC chief and president of Movie Image Makers’ producers’ association)

Industry bigwig Pritish Nandy says that the film giants are well equipped to handle the film’s risk and its budget.

Why not Eros and Viacom together? Producing films is a business where every new idea is worth looking at. And both of them are clever business people. So why not?
Pritish Nandy (Film producer and TV personality)

Trade analyst Atul Mohan adds to Nihalani’s point-

Today is day of co-productions and mergers. Forget Padmavati, even small films like Madari and Great Grand Masti had 3-4 producers joining hands.The recent BaarBaar Dekho too had Eros, Dharma and Excel collaborating. Padmavati’s budget is way too much for a single studio, because one wrong step and the studio backing it can go back many years. So it makes sense for two giants to come together. It won’t be surprising if we hear a new name in the near future joining the project. With multiple producers the risk gets divided. There are many examples of recent collaborations. Rustom had Zee and several other producers backing the film. Even MS Dhoni: The Untold Story has multiple producers.
Atul Mohan (Trade Analyst)

Trade analyst Amod Mehra also agrees that sharing the burden of a film’s budget works well for all parties involved.

In today’s times if the budgets are high it means the risks are high. So partnering the burden is a healthy trend. It also proves that despite the huge budget, the investors have faith in the filmmaker. 
Amod Mehra (Trade Analyst)

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