Would We care More If Celebrities Were Victims of Pellet Guns?
The campaign aims to generate empathy and to show how pellet guns are not “non-lethal” weapons.
‘Never Forget Pakistan’ is a welfare society, that came up with a campaign against pellet guns and their usage in Kashmir, by re-imagining photos of celebrities with pellet wounds.
Using stories of real people, they projected their plight onto the famous faces, in an attempt to get across to the masses with a message that pellet guns cost people their lives.
The campaign aims to generate empathy and to show how pellet guns are not “non-lethal” weapons.
After the tensions in Kashmir, Union Minister Rajnath Singh has approved a committee to look for alternatives to pellet guns.
Video Editor: Purnendu Pritam
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