Breaking his silence on the Cambridge Analytica situation, Facebook CEO Mark Zuckerberg on Thursday, 22 March, said that “Facebook doesn’t deserve to serve its people, if it cannot protect their data.”
Admitting that Facebook had made a mistake in the Cambridge Analytica situation, Zuckerberg said that the most important steps to prevent a similar situation from repeating had already been taken years ago.
In a long Facebook post, Zuckerberg said that he was working to understand what had happened, to ensure it does not happen again.
Talking about the way forward for the social media platform, Zuckerberg began by mentioning the 2014 overhaul, which limited the data that apps could access.
Outlining a three-pronged approach, he said that the first step would be to review the apps that had access to large amounts of data, prior to the 2014 overhaul, and conduct a ‘full audit of any app with suspicious activity’.
The second step, he said, would be to restrict the data the developers can access to prevent any other abuse.
The third step will entail the introduction of a new feature on top of the new feed, which allow a user to view the apps they’ve used, and revoke the apps’ permission to their data.
Lastly, stating that the Cambridge Analytica situation would not repeat again, Zuckerberg said that the company will continue to “learn from this experience to secure our platform further and make our community safer for everyone going forward.”
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