IMDb Launches Free Streaming Platform ‘Freedive’

The IMDb service will be free of cost. It is supported by the ads that will appear while a video is playing.

The new streaming service from IMDb will be free of cost. It is supported by ads that will appear while the video is playing.

(Photo Courtesy: Flickr)

IMDb, an online database of films and series, introduced a free streaming video channel called ‘Freedive’ that will feature movies and TV shows.

Freedive offers popular movies and hit TV shows for free. It does, however, have advertisements. IMDb already features short-form original series, trailers and celebrity interviews.

The streaming service is being launched with an X-Ray feature, which will allow people to access more information about the content they are watching. It will be powered by IMDb’s database about the movie/TV show, cast, crew, trivia, soundtracks and more. Popular IMDb original video series are also available on the platform.

“Customers already rely on IMDb to discover movies and TV shows, and decide what to watch,” Col Needham, Founder and CEO of IMDb said, reported Associated Press.

“With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb, and all Amazon Fire TV devices for free. We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb’s leading mobile apps.”

Col Needham, IMDb Founder and CEO, as told to AP

Freedive is available on personal computers and Fire TV devices. On Fire TV, a user simply has to say, “Alexa, go to Freedive,” to access, browse and watch movies and TV series.

Reports suggest that the company will gradually expand its catalog with new films and shows that will be added regularly.

(With inputs from AP)