Apple Pumps $1 Billion Into Uber’s China Rival Called Didi

The Cupertino-based company is said to be working on a futuristic car.

Apple looks to make inroads into the Chinese market. (Photo: Reuters)

Apple Inc has invested $1 billion in Chinese ride-hailing service Didi Chuxing, a move that Apple Chief Executive Tim Cook said would help the company better understand the critical Chinese market.

The tech giant’s rare investment gives it a stake in two burgeoning waves of technology – the sharing economy and car technology – as the iPhone business that propelled it to record profitability shows signs of maturing.

Apple is trying to reinvigorate sales in China, where it has come under greater pressure from regulators, and Cook is traveling to the country this month.

The move aligns Apple with Uber Technologies Inc’s chief rival in China, as automakers and technology companies forge new alliances and make cross investments. General Motors, for example, recently bought autonomous driving technology company Cruise Automation and has also taken a stake in US ride-sharing company Lyft.

Cook said in an interview that he saw opportunities for Apple and Didi Chuxing to collaborate in the future.

We are making the investment for a number of strategic reasons, including a chance to learn more about certain segments of the China market,” he said. “Of course, we believe it will deliver a strong return on our invested capital over time as well

<b>Tim Cook, CEO, Apple Inc</b>

Didi Chuxing, formerly known as Didi Kuaidi, said in a statement that the funding from Apple was the single largest investment it has ever received. The company, which previously raised several billion dollars, dominates the ride-sharing market in China.

The company said it completes more than 11 million rides a day, with more than 87 percent of the market for private car-hailing in China.

“After all the hints about the service business and what they would like to do in the future, it’s all starting to fit together,” he said. Investors are eagerly watching to see whether Apple will enter the automotive business.

Apple has hired a wide range of automotive experts, and the company is exploring building a self-driving car, sources have told Reuters.

This investment shows they are thinking not just about cars but business models around transportation, and that is a very encouraging and interesting sign,

<b> Bob O’Donnell, Analyst, TECHnalysis Research</b>

Cook said Apple remained focused on the in-car experience with its CarPlay system, which links smartphones to vehicle infotainment systems.