Tata Renames Zica to Tiago in Wake of Zika Virus Outbreak
Tata Zica sounded like the virus Zika – the confusion forced the company to rename their car to Tiago.
Tata would definitely have wanted their new hatchback, Zica, to go viral – just not the way it has. The car’s unfortunate namesake – the Zika virus – is being talked about worldwide.
Although Tata’s Zica is a mixture of the words “zippy” & “car”, neither of the two come to mind when the contraction ends up sounding like the deadly virus that has caught the world’s attention.
This problem escalated to such an extent that the company has now announced that the car will now be called ‘Tiago’.
Tata was also delaying the launch of this car as it searched for a new name. Now that it has, expect an official announcement about the launch date soon.
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