Keeping up With Kanye: After Yeezy, West to Launch Makeup for Men!

Rapper Kanye West is reportedly set to launch a new cosmetic line that’s not just for women but for men too!

Kanye West filed legal docs declaring his intention to produce DONDA brand makeup, perfumes, lotion and other cosmetics. (Photo: AP)

Rapper Kanye West is reportedly set to launch a new line of cosmetics inspired by his late mother Donda West.

The "Famous" hitmaker has filed legal documents declaring his intention to produce DONDA brand makeup, perfumes, lotion and other cosmetics, reported Ace Showbiz.

According to insiders, 39-year-old Kanye's cosmetic line will also be for men.

“Kanye will have a women’s collection and a men’s collection. He is a ground breaking sort of guy and believes the future is in men’s makeup.” sources said.

He wears makeup and so do his friends. He believes all men are going to be wearing it soon and wants to be ahead of the curve. Appearance is very important to Kanye. He wants all guys to look great.

Sources said

Kanye's application is currently being processed.

Back in February 2016, the "Gold Digger" rapper hinted on Twitter that he wanted to be the next Martha Stewart by creating a lifestyle brand that includes credit cards, cars, wallpaper screens, furnishings, video games, amusement parks, hotels, fitness centres and healthy fast food.