Congress’ Kannur LS Candidate Draws Flak Over ‘Sexist’ Campaign Ad

The ad indirectly implies that ‘it is a mistake to send a woman to Parliament from Kannur as a man should be sent’.
The Quint
Politics
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Screenshot of the campaign ad by Congress’ Lok Sabha candidate from the Kannur
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(Photo Courtesy: Facebook)
Screenshot of the campaign ad by Congress’ Lok Sabha candidate from the Kannur
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A campaign video of Congress’ Lok Sabha candidate from the Kannur constituency in Kerala is facing severe criticism for its misogynistic and sexist overtones.

The video, shared by Congress’ K Sudhakaran on his official Facebook handle, is purportedly directed at his main rival, sitting woman MP from Kannur, PK Sreemathy, of the CPI(M).

It indirectly implies that ‘it is a mistake to send a woman to Parliament from Kannur’ and that ‘a man should be sent instead’.

In the video, a man – purportedly the patriarch of the house – is seen expressing his regret at sending his daughter ‘there’ (referring indirectly to the Parliament) as she is “incapable of getting things done”.

To this, a man visiting the house says: "It won't work if she goes and talks... She went once, right? They did not understand what she said. Educating her and making her a teacher has been a waste."

“I told you earlier. The heir (a man) should go and ask... You didn’t listen. Now, only he must go,” the visitor adds.

Admitting his “mistake”, the patriarch then says: "You are right. I made one mistake, anybody can make one. Took some time to understand.”

Following this, the visitor reiterates, "He is a man. If he goes, he will get it done."

And even though Sudhakaran shared a disclaimer along with the video – saying that it does not refer to any characters, dead or alive, or “those who have made speeches in Parliament” – the subtext makes it clear that it is an attack ad directed at Sreemathy.

The moniker “Sreemathy Teacher” is often used to refer to the MP in political circles.

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Social Media Backlash

Many Twitter users were quick to slam Sudhakaran for his regressive views:

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