Levis's to reduce greenhouse emissions by 90%

Levis's to reduce greenhouse emissions by 90%

Levis

By Siddhi Jain

New Delhi, Nov 29 (IANSlife) How does a clothing giant like Levi's tackle the questions of sustainable fashion that the textile industry is getting fraught with?

Anuja Ojha, Senior Specialist, Sustainability - India & Sri Lanka, at Levi Strauss & Co. charts the company's vision for sustainable clothing.

1. What do you have to say about the fast fashion cycle that puts workers' incomes and lives at risk as well as the environment?

Ojha: According to our lifecycle assessment, an average pair of Levi's jeans is worn for a little more than three years before being donated or discarded.

Our clothes are built to last. If taken care of properly, a pair of Levi's jeans can last for decades if not centuries (a pair of Levi's jeans in our archives dating back to the 1800s), which is not only good for your wallet but also good for the environment.

As a company, we have taken other innovative sustainable steps that include a series of innovative finishing techniques we call Water