Big B Replaces Aamir as Brand Ambassador for Incredible India

The other contenders were actors Priyanka Chopra, Deepika Padukone, Akshay Kumar and music composer AR Rahman.

Actor Amitabh Bachchan during a press conference of his new film Wazir in Mumbai. (Photo: PTI) 

Television reports suggest that Amitabh Bachchan has replaced Aamir Khan as the brand ambassador for Incredible India.

Aamir issued a statement saying whether he remains the ambassador or not, “India will remain incredible”. In his statement, Aamir said,

<p>It has been an honour and a pleasure for me to be the Brand Ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service of my country, and this is how it will always be. It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.</p>

Before the confirmation, Bachchan had said that he would be happy to be a part of the initiative if given the opportunity.

The other names that were considered for the position before Bachchan were actors Deepika Padukone, Priyanka Chopra, Akshay Kumar and music composer AR Rahman.