With JioPhone, Reliance Jio Turns Back the Clock to 2003
This isn’t the first time when Reliance has catered to Indian consumers with cheap offerings.
You know what they say about history repeating itself. Well, so do telecom projects.
Today
Reliance Jio, the ambitious second telecommunications venture of Mukesh Ambani-led Reliance Industries Ltd, announced the launch of the JioPhone.
At the company’s 40th annual general meeting of shareholders, an event produced at a scale that rivalled rock concerts, Mukesh Ambani, chairman of Reliance, launched a smartphone that he said was “effectively free”.
Yes, the JioPhone is priced at zero. But it’s not available at that. Customers have to pay a Rs 1,500 security deposit that is refundable after three years upon the return of the phone.
The phone will be available with a telecom service plan that ranges from Rs 25 for two days to Rs 153 per month with free voice calling and unlimited data.
Ambani announced this to cheers in an auditorium full of young shareholders. Little wonder they couldn’t recall his first act.
Flashback
In 2003, it offered a mobile phone for Rs 501 upfront and Rs 200 per month for three years along with free talktime worth Rs 100. At the time, Reliance had sourced phones in bulk from Korean manufacturers.
The similarity doesn’t stop there. Both times Ambani has stayed away from the popular GSM technology. The first time he relied on CDMA and this time on LTE.
Other features of Reliance Infocomm also find themselves in Reliance Jio, even if in new avatars that make concessions for the passage of time and technology.
The Reliance Deja Vu
- Infocomm: First to offer incoming free
- Jio: First to offer all voice calling free
- Infocomm: Dhirubhai Ambani Pioneer Club.
- Jio: Jio Prime.
Second Time Lucky?
Fourteen years ago, Ambani told shareholders he wanted to usher in a digital revolution in India via Reliance Infocomm.
Ambani’s address to shareholders in 2003, the year after the Infocomm launch, boasted of the “world’s fastest consumer acquisition”. In 2017, the year after the Jio test launch, he said it’s been the “fastest adoption of any technology service, anywhere in the world”.
In 2003, he said, about the R-World services, that “the usage of data is higher than even that of the developed economies”. In 2017, he pointed out that after the Jio launch “India has overtaken USA and China in mobile data usage”.
And finally, to circle back to where this story started, in 2003 Ambani claimed “Reliance Infocomm is the first organisation in the world to offer entry-level phones with rich data features”.
On Friday he said, “Jio is going to reinvent the conventional feature phone. With a revolutionary device, an unmatched Indian innovation, Made in India, by young Indians and for all Indians”.
This story was first published in BloombergQuint, you can read the full story here.
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