Combined Power of Digital, TV Ideal for Business News: Raghav Bahl

The Quintillion Media founder says the move to tie up with Bloomberg wasn’t a planned one.

Raghav Bahl, Founder of TheQuint.com (Photo: The Quint)

The move to partner with Bloomberg wasn’t a planned one, The Quint’s founder Raghav Bahl told BrandWagon, but when the opportunity arose he took it up with gusto. With BloombergQuint, Bahl will make a fresh foray into the business news space post his exit from Network18.

After launching The Quint, the completely digital first media product, Bahl now looks to combine the power of digital and TV through BloombergQuint.

Business is one such area where I believe both these platforms should work very closely together because the target audience seamlessly moves between the two. If this JV opportunity wouldn’t have come up, we would not have done this on our own.

Raghav Bahl, Founder, Quintillion Media

With distribution costs lower compared to five years ago and a mature advertising market, Bahl sounds extremely bullish on the English business news space. In fact, he sees no hurdles to tap into the Rs 400-500 crore advertising revenue pie very soon.

If you can put out a good product, start getting audience engagement and have brand salience, which won’t be a problem for <b>BloombergQuint</b>, I think there is no reason why you won’t get a share of this Rs 500 crore revenue pie. Whether you get 25 percent or 40 percent depends on how well you create the content and market yourself. The revenue lines have matured and I am confident that in a couple of years’ time we should be firing really well.

Raghav Bahl, Founder, Quintillion Media

The channel is expected to be launched in the October-December quarter. Bahl hopes to make a strong markets product while striking the right balance between retail and institutional viewers. The content will focus on “corporate stories, policy analysis and greater understanding on what the immediate future is going to play out like.”

We are looking at having a lot of expert voices and investigative content, in addition to markets information.

Ritu Kapur, Co-founder, Quintillion Media

Read the full interview here.

Also Read: TV, Digital News Can No Longer Be Isolated Businesses: Raghav Bahl