A Campaign Seeks to Raise Awareness About Exam Pressure on Kids
Parents, watch this.
Updated:
A still from the campaign film. (Photo courtesy: Mirinda)
ADVERTISEMENT
Every year around exam time, we read about how the pressure to perform are driving students into depression and sometimes even suicide. Soft drink brand Mirinda is looking to to increase awareness through a campaign #ReleaseThePressure. They have made a short touching film that has been directed by Shoojit Sircar, in which teenagers communicate their anxiety and pain through letters to their parents.
Watch the film below:
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)
SCROLL FOR NEXT