3 Indie Beauty Brands You Must Get Acquainted With, STAT  

You’ve gone the heavy cosmetic route – now clear your shelves and your system for these incredible indie brands.
Sholeen Damarwala
Indie is the way to go! (Photo: iStockphotos)
Indie is the way to go! (Photo: iStockphotos)

They are home bred, swear by organic ingredients and are big believers of natural beauty processes. You’ve already met the Cliniques and the Bobbi Browns of the world, tailored to suit various cosmetic indulgences. Now, meet the three niche indie beauty brands that are all set to take over your shelves…

Meet: SkinYoga

Why we love it: Meet the three Choudhary sisters who spent most of their twenties collecting fancy foreign degrees – finally collaborating their educational acumen to culminate it into a beauty brand. This is the brand they lovingly call SkinYoga. Using 100% natural ingredients, SkinYoga boasts of a stellar list of products and is still growing. Cue in face scrubs that use sandalwood, saffron, almond and oranges whilst their body scrubs (a personal favourite!) are all about mixing refreshing and purifying ingredients like neem and orange.

Still not convinced? Try it for the gritty fresh ingredients that miraculously crumble, rejuvenating you with the light of a glow worm!

Our Pick: Coffee Body Scrub, INR 1,795

Contact: skinyoga.in (http://www.skinyoga.in/index.cfm)

Meet: The Skin Pantry

Why we love it: When Mumbai-based Colette Austin decided to go paleo she not only hit the kitchen but also her beauty shelves discarding bottles and jars of products that were packed with chemicals and preservatives. The results? Empty shelves and a rather bereft beauty ritual. The solution? Kickstarting her very own beauty brand that sources organic and raw ingredients like shea, organic cocoa, mango, lavender, orange and lemon butters from Ghana – along with vanilla bourbon from Tahiti & Madagascar and organic cold pressed coconut, almond and jojoba oils.

Still not convinced? Not your usual organic fare, Austin’s menu is brimming with cheesecake and chocolate moisturisers, citrus mousse body whip and French pink clay. Sounds good enough to eat? Indeed!

Our Pick: Lime and Coconut Whip, INR 850

Contact: theskinpantry@gmail.com


Meet: Vert

Why we love it: A trip to Europe served as the perfect introduction to handmade cosmetics – which in turn led to intensive R&D back home. The results? A 100% vegetarian beauty brand that contains no animal fat. Besides an extensive beauty fare, the good guys at Vert also serve up 100% natural and vegan makeup that is paraben and preservative free. Guilt-free make up days ahead? Yes please!

Still not convinced? While their shower gels are a top favourite – with win-win combinations like mint and apple blossom – their blush gives a natural flush to the cheeks without all those added chemicals. Brownie points for recyclable packaging.

Our Pick: Fresh Orange Lip Scrub, INR 400

Contact: verthpc.com (http://www.verthpc.com/)

(Sholeen Damarwala is a journalist from Mumbai who started out as a News Correspondent with CNN IBN and went on to write for multiple publications like Elle Decor, Strut120.com, Femina and Popxo.com. She is currently the online editor of Grazia.co.in)

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