The Lenskart Ads: Using Myopic Sexism to Sell Spectacles
The online retailer of prescription spectacles is using a sexist campaign to sell their product to women.
Are you a working woman? Do you think of yourself as a cliche – head-turner, gossip queen, desi gal? If so, then online retailer Lenskart will help you augment your unidimensional personality.
That’s right ladies and gentlemen, the online retailer of prescription spectacles, frames and sunglasses is the latest company to use a narrow-minded, sexist campaign to sell market their product to women.
In a series of posts aimed at its consumers, Lenskart tells you how its frames can fit your personality.
A catty gossip queen can get in good with her boss, thanks to her knowledge of office rumours, not her work.
And if you’re good looking? Then Lenskart will help your superiors objectify you!
One of the ’cartoons’ is also aimed at a “cool dude” in the workplace. But he gets to be the boss thanks to his glasses. The women just get to impress men.
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