Kaam Bolta Hai: Meet the Samajwadi Party’s New ‘Raees’ Poll Weapon

Inside the Samajwadi Party’s social media war room with Bollywood lyricist Manoj Yadav on why he supports Akhilesh.

Inside the SP’s war room with Bollywood lyricist Manoj Yadav. (Photo: The Quint)

UP CM Akhilesh Yadav has co-opted the creator of the Cricket World Cup 2011 anthem ‘De Ghuma Ke’ and songwriter for ‘Raees’ – Manoj Yadav – to write the campaign songs and slogans for Samajwadi Party’s UP election campaign. Barkha Dutt takes you into the SP’s social media war room, where Manoj Yadav brings his melodies and even his shayari to bear for UP’s ‘Digital CM’ Akhilesh Yadav. He fields some provocative questions from viewers, like “Are you only supporting Akhilesh Yadav because you yourself are a Yadav?”.

Video Editor: Prashant Bhardwaj
Producer: Khemta H Jose

Also Watch:
Barkha’s Big Exclusive with Akhilesh Yadav
Barkha Chats With Yadavs’ Chhoti Bahu Aparna Before Her Poll Debut
Barkha Meets BJP’s Swati Singh as the Battle with Mayawati Nears