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Indian content creators are significantly impacting consumer spending across industries. This is usually a result of easy availability of internet, growth of smartphone uses, and short-form videos.
The presence of AI-driven tools that are now being used for content creation and marketing campaigns, have resulted in users having to scramble through multiple platforms in each phase of their content creation. This usually results inconsistent quality and poor delivery. Indian startup Blinkit-AI is one of the first companies to recognise the gaps in content creation faced by individual creators, small businesses and large enterprises alike.
“Creative production is scaling faster than the tools that support it,” shared Anubhav Pandit, CEO and Founder of Blinkit-AI. “We aim to reduce friction so teams can focus on strategy and quality, not repetitive tasks.”
The company recently launched its product that allows users to access all the necessary AI tools like ChatGPT, Perplexity, Grok, and others — all through one integrated platform. This streamlines the different processes of content creation including copywriting, scriptwriting, editing, designing, as well as campaign management.
“India’s digital economy is at a turning point,” said Rahull Jain, CSO of Blinkit-AI. “The future belongs to firms that can deliver at scale with speed and consistency.”
Blinkit-AI recently secured a funding of $1.2 million from Foliflex Cables (India) Pvt. Ltd., which will help the company speed up its product development, team enhancement, and relationship building. These will ensure the company’s aim to integrate AI tools to empower creators and businesses is realised sooner.
For more information visit: www.blinkit-ai.com