Yoga guru and a business mogul in his own right, Baba Ramdev graced the cover of India Today for their latest issue.
The cover features a loin-clothed Ramdev, bent over in one of his famous asanas and Twitter had a field day over it.
Some people fixed the photo, putting Ramdev in more appropriate surroundings and scenarios.
While others called out Ramdev’s cover as preparation or the lack thereof for the upcoming Rio 2016 Olympics.
Others managed to combine it with the internet’s other latest obsession - Pokemon Go.
People were quick to realise that the cover was one they did not know they did not need.
Conspiracy theories were founded on his gravity defying beard.
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